Zynga acquires area/code

Three in every ten people on the Internet is planned for the development of social play in 2012, the wind affects spending Zynga because acquires Area / Code, co-creator of CSI: Crime City.

Zynga logo

Assuming eMarketer is correct in the assessment of 30 per cent increase in social games, in the next two years, the acquisition of Area / Code continues to focus Zynga popularity among players. Developer licenses are currently 282 972 532 users per month, ranking number one in their application of statistics. And without including the new purchase.

The acquisition strengthens the company's presence on the east coast. The prefix is Zynga New York, and bought the company and Frank Lantz Demetri Detsaridis become CEO and creative director of a new office in the Big Apple.

Regarding the increase in the total number of games in the portfolio Zynga, Area / Code and Ideveloped Drop7 Car Wars iPhone, in addition to the above CSI: Crime City (which was developed in conjunction with its partner Ubisoft).

Zynga daily active users

And if the rumors are true in the social gaming company looking at an initial public offering, perhaps led by Goldman Sachs, the expansion undoubtedly attractive to investors. This acquisition is the ninth in eight months!